Posted By Cyndi on May 9, 2011
EVERY color has a psychological value, and these colors can be used to improve the marketing of your product or website. There are a few tricks to learn, and you will be on your way to creating a product or website that catches the eyes of EXACTLY the customers that you are wanting to attract. Certain colors cause feelings of hunger, anger, serenity, and fear. Other colors cause babies to cry, children to fidget, and moms to purchase more.
Ever notice that toys, books and children’s web sites usually contain large blocks of bright, primary colors? Young children prefer these colors and respond more positively than they do to pastels or muted blends. Depending on your target audience, just a few changes in color scheme can improve sales and overall acceptance and trustworthiness of your product. Market researchers have had a field day identifying the colors and the likely effect they have upon us.
Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels – pink, rose, sky blue.
Color is the KEY ingredient that will practically guarantee that YOUR target audience will SEE your product or website. It’s a simple tool that you can use, and the results will astound you! Today, I’ll be speaking on this topic, and I invite you to listen in. I’ll go over a few of the tools that will help YOU to incorporate these simple techniques into your marketing strategy.
First, I will walk you through a brief description of each color and its effect on mood, feelings, and behavior. Next, we will talk about the science behind Color Psychology. Then, we will talk about the ways that companies use these colors to get our business and how YOU can do the same.
Don’t miss this informative session. You will NEVER look at color in the same way, and you will leave equipped with valuable tools to boost the sales of your product and draw customers to your website or office.
Category: Color Psychology, Miscellaneous Stuff |
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